How’s it going with your online store? We’ve got 5 simple steps you can use to build success with your e-commerce website. You can find our earlier articles about Step #1, Message, here and here. Find an article about Step #2, the significance of imagery, here.
Now for Step 3: A quick one about layout.
I’ll try to make this fast and painless. Because, unless you’re a graphic designer, you probably don’t enjoy discussing layout! So here’s what you need to know about layout for a killer site that allows you to get noticed and sell more stuff with less hassle:
The size of your text should be balanced and consistent. That means use the same font throughout your site for your body text, and the same font for all of your headers.
There are so many fonts to choose from and it can be tempting to try to use all your favourites, but, limit yourself here! Choose one font for headers and one more for body. Maybe if you’re feeling really creative, choose one more additional display font. And make sure your chosen fonts play well together! Don’t pair two serif fonts together, or two really boring fonts. Again, you’re looking for balance here. There can be a bit of an art to this. Working with a good designer can help here, because they’ll do this automatically and you won’t have to think about it, but you can totally do this yourself too.
Bonus Tip: Here’s a good cheat sheet for how to pair fonts together!
Keeping it simple with typography ensures that your site visitors are not being distracted by how your words look, but they’re actually reading and connecting with your thoughtfully planned out message!
This goes without saying, but please use very readable fonts and text sizes! Same as above, don’t distract your customers with funky things that are hard to read.
French composer Claude Debussy said, “Music is the space between the notes.” The space between notes allows them to resonate, reverberate, and reach their full potential. Without this space, the result would be noise!
Yes!! It is the same thing here! Let the white space allow your message and your images to resonate with your customer! Don’t contribute to the noise on the internet!
Don’t contribute to the noise on the internet!
Just the right layout can be a tricky business, but hopefully these tips help you connect with your customers by being easy on their eyes!