Skip to main content
Category

Blog

How to Cut Down on Customer Service Emails with your Shopify Website

By Blog, Ecommerce, Tips
Ever notice that when your sales go up, like on Black Friday/Cyber Monday, so do your customer service requests in your inbox? It can take a little of the joy out of the *new order happy dance* and make you feel exhausted and a little cranky at having to answer the same questions over and over. While you can’t fix the problem of people being hasty or obtuse, you can give yourself a little more breathing room here! Quick Tips that can help These are a few things you can do with your website to help people intercept their questions...
Read More

Three Things That Give Your Website a Killer First Impression

By Blog, Ecommerce, Tips
Your customers are giving you about 8 seconds before they decide if your service or products are for them. Shoppers have high expectations. eCommerce is normal for everyone now and your experienced customers are looking for a few things, right off the top.  This doesn’t mean you need to worry about making a fancy website to impress people. Fancy doesn’t impress them.  They want to shop quickly and easily. Quickly being able to understand what you're offering and how it helps them, quickly and easily navigating through your site, and connecting with your values, that’s what impresses them. If your...
Read More

Getting Your Website Ready for Inbound Holiday Traffic

By Blog, Ecommerce, Tips
I know you’ve all been working away at your holiday marketing strategies. Is your website ready for all the inbound traffic? The worst feeling is putting all of that effort into getting in front of your customers just to have a bunch of abandoned carts and low conversion. The worst feeling is putting all of that effort into getting in front of your customers just to have a bunch of abandoned carts and low conversion. Here’s one simple thing you can do to make sure your site is ready for your inbound holiday traffic and helps you sell more with...
Read More

How your Mobile Site Could Be Hurting Your Sales

By Blog, Ecommerce, Tips
Most of your customers are coming from Mobile. How do I know this? Because we see behind the scenes (and into the google analytics) of eCommerce businesses every day. In 2022, the stats show that more than 72% of overall online sales are from mobile. That’s huge! That means you really need to be giving the mobile version of your eCommerce site some love. For the DIYers in the room, you might be thinking this is great news because the Template you bought for your online store was tagged as Mobile Friendly, so your job here is done. But, no,...
Read More

The Not-So-Secret Secret Formula for Making Money Online

By Blog, Ecommerce, Tips
I bet you get messages in your inbox promising insider secrets to making money online. Thats because they made huge money in their business, they can show you how to do the same and if you just follow their prescribed path *exact steps included* you’ll be successful like them. Ugh. I hate this because it’s just marketing, playing on your fears and insecurities (because entrepreneur life is hard and everyone is a little bit insecure) & trying to get you to buy their thing so that you feel soothed and they become your hero. Because entrepreneur life is hard and...
Read More

Shopify Q+A: How a Custom Product Upsell Can Increase Sales

By Blog, Ecommerce, Tips
How can you make a better Product Upsell feature? One that will actually help you sell more stuff with less hassle. You know the one I mean, it shows up on the bottom of the product page showing off more things the customer might like? Normally, your theme chooses what it thinks should go there in terms of similar products. So if you’ve got a coffee table, it might show your customers other coffee tables. This feature is trying to help you out by showing your customers all the options to make sure they find the right one for them!...
Read More

Small Business vs Big Business Online: What You Need To Know

By Blog, Ecommerce, Tips
Have you got Pumpkin Spice in your drink today? Indulge me for a sec, what came to mind when I asked you that? This has a point about big biz vs you, the small biz owner and I’m getting to it so keep reading! Big Business has this way of being everywhere all at once. I’m not going to name names, but you know them, they’re so pervasive all you have to do is say something like pumpkin spice and you pretty much know what I’m talking about. Same with other big business brands in eCommerce. The thing about big...
Read More

Demystifying User Experience

By Blog, Ecommerce, Tips
User Experience is important because a good one allows you to sell more stuff and a bad one… cue the crickets. User Experience (UX) often feels mysterious and technical and fairly out of scope for many "regular" business owners. But it’s not. You can totally create a good UX experience on your site with a little understanding and some intentionality. And it really can take your site from crickets to making consistent sales. It involves all three of the website basics (message, design, function) and is the thing that ties them all together. Step 1: know your customers. Your website...
Read More

©2021 AE MEDIA INC.