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5 Simple Steps to Success with Your Online StoreBlog Series

How to get started with your e-commerce store
How to Set Up Your Online Store

5 Simple Steps to Get Started

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Have an online business or thinking of starting one? What roadblocks have you encountered so far? Maybe some things have tripped you up as you manage your website, or maybe you don’t even know where to begin! We’ve learned a bunch designing and launching e-commerce websites over the last 15 years. Read on for 5 simple steps to success with your online store! A good e-commerce website is made up of these main things: Message (and all of your written content) Imagery (photography, videography, iconography/brand design) Layout (and functions) Coordination of Logistics (taxes, shipping, payment gateway) SEO (optimization for findability)...
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Use your message to connect with your customers online
How to Set Up Your Online Store

Step 1: Message

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We want to help you succeed with your online business. Previously, I mentioned the 5 Simple Steps to Get Started with your online store. I talked about why message is king and why we always start with the message before the design when we build websites.  (Short version: it builds connection with your customers.) You can skip to other articles in this series:5 Simple Steps to Get Started Step 1: Message Step 2: Imagery Step 3: Layout Step 4: Checkout Logistics Step 5: SEO  How do you discover and clarify your message? Your message might seem easy at first, because...
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Use imagery to make a better e-commerce store
How to Set Up Your Online Store

Step 2: Imagery

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How's it going with your online store? Are you making meaningful connections with your customers? You can find our earlier articles in this series about the first step,  Message: Why your message is so important to the design of your website, and how to begin to discover and clarify your message. Now for Step 2: How to use imagery to connect with your customers. You can skip to other articles in this series:5 Simple Steps to Get Started Step 1: Message Step 2: Imagery Step 3: Layout Step 4: Checkout Logistics Step 5: SEO Your business is solving a problem...
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Find out how to connect with your customers through web layout
How to Set Up Your Online Store

Step 3: How to connect with your customers through layout

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How’s it going with your online store? We’ve got 5 simple steps you can use to build success with your e-commerce website. You can find our earlier articles about Step #1, Message, here and here. Find an article about Step #2, the significance of imagery, here. Now for Step 3: A quick one about layout. You can skip to other articles in this series:5 Simple Steps to Get Started Step 1: Message Step 2: Imagery Step 3: Layout Step 4: Checkout Logistics Step 5: SEO I’ll try to make this fast and painless. Because, unless you’re a graphic designer, you...
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How to Set Up Your Online Store

Step 4: Checkout Logistics: Get all your ducks in a row!

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Here’s the bad news: the current average online shopping cart abandonment rate is about 70%!  That’s a huge number of potentially lost sales! Why do carts get abandoned? Shipping costs A complicated checkout process Website issues Needing to sign up for an account Unfamiliar payment gateway ...and other reasons like comparison shopping, research, distraction, etc. The good news is...  We're here to help you avoid some of these typical pitfalls so you can beat that average! Woot! Read on to see how you can complete more of your sales. Checkout Logistics are hugely impactful in connecting with your customers. Yep, it's...
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How to Set Up Your Online Store

Step 5: SEO – Simple

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We’re here to help entrepreneurs to connect with their customers online! Our earlier posts in this series are there to help you make good decisions around setting your e-commerce site up for success. A beautiful and thoughtful look and message as well as a simple checkout process help you connect with your customers. But even after all of that, you won’t be able to connect with your customers if they can’t find you! This is the last in the series of 5 simple steps you can take to make sure your online store is as good as it can be!...
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