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Empowering entrepreneurs to make consistent sales online through regular doses of simple, useful advice.

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Small Business vs Big Business Online: What You Need To Know

By Blog, Ecommerce, Tips
Have you got Pumpkin Spice in your drink today? Indulge me for a sec, what came to mind when I asked you that? This has a point about big biz vs you, the small biz owner and I’m getting to it so keep reading! Big Business has this way of being everywhere all at once. I’m not going to name names, but you know them, they’re so pervasive all you have to do is say something like pumpkin spice and you pretty much know what I’m talking about. Same with other big business brands in eCommerce. The thing about big...
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Demystifying User Experience

By Blog, Ecommerce, Tips
User Experience is important because a good one allows you to sell more stuff and a bad one… cue the crickets. User Experience (UX) often feels mysterious and technical and fairly out of scope for many "regular" business owners. But it’s not. You can totally create a good UX experience on your site with a little understanding and some intentionality. And it really can take your site from crickets to making consistent sales. It involves all three of the website basics (message, design, function) and is the thing that ties them all together. Step 1: know your customers. Your website...
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How To Easily Add A Wholesale Option To Your Shopify Website

By Blog, Ecommerce, Tips
We’ve been getting a lot of questions about how to sell products with a wholesale option on Shopify recently, so we’re sharing the answers here in case you’ve been wondering this too! Wholesale can feel like one of those things that is all at once an easy way to scale your business but also launching another ball to juggle. It can feel super complicated if you have to take wholesale orders separately and keep track of everything with spreadsheets and then staying on top of inventory… But if your website can take care of this for you so that your...
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How Copywriting Helps You Make More Consistent Sales Online

By Blog, Ecommerce, Tips
Online business is a bit of a funny task, eh? Trying to do business with other humans, without any human interaction. Even though we’re doing business online, we’re still all just humans doing business with other humans, and for that to be successful you need to be able to connect. This is the job of copywriting. To bring the human element into an otherwise technical interaction. And in the context of making consistent sales for your online biz, copywriting matters a lot. A beautiful homepage that doesn’t give your site visitors any context of what they’re looking at is going...
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What To Focus On For Consistent Sales In eCommerce

By Blog, Ecommerce, Tips
Do you ever feel a little spun around when it comes to what you should put your focus on with your website? Like, which are the important things that really matter and make a difference and which things waste your time and don’t bring you any more sales? These are the 3 areas that work together to get you consistent sales: Your message Design Function Sometimes we see beautiful/functional websites that aren’t making sales because there’s no connection point for their customers. Connection & relatability are huge for consumers in 2022, so the messaging on your site is important and...
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Accidentally Getting In The Way Of Your Own Sales

By Blog, Ecommerce, Tips
This might be happening to you, and if it is, don’t worry, it’s super common! Something that comes up often when business owners are trying to create content for their website is this: Being tempted to make themselves the focus of their website. People ask me, “wait, what?! I thought “sharing our stories” was the way we connect with our audience & make ourselves relatable. I thought I needed to talk about myself and share my story on my website?!” And, “Isn’t my website my ‘business card’ online - the way I show everyone about me and what I offer?”...
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How Avoiding Industry Jargon Helps You Make Sales Online

By Blog, Ecommerce, Tips
Using industry words doesn’t make you sound smarter. The days where you had to know all the fancy industry words to impress the people into thinking you’re the best so they’ll buy your thing are over. Same with big business words. over. Have you noticed this too? Industry jargon is one thing we don’t stand for here at AE, because it doesn’t help you. If your customers don’t know what you’re selling or why that matters to them within the first 8 seconds of visiting your website you’ve lost them. Industry jargon doesn’t mean anything to them. It only means...
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How Unsubscribes Can Help Grow Your Business

By Blog, Ecommerce, Tips
Here’s an easy thing that you can do to help you build your business online. It’s SO easy that it often gets overlooked! Even some of the big brands aren’t doing this well.   It’s this: use every connection point with your customers to build relationships. Even the small ones. EVEN the unsubscribe ones!   Some brands don't bother customizing their unsubscribe notifications, but what's worse is when they do and they use the opportunity for a little jab or a slightly shame-y message. Don't do that. Every interaction you have with people is an opportunity to build a relationship...
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7 Red Flags To Watch Out For When Hiring A Web Designer

By Blog, Ecommerce, Tips
You’re ready to grow your business and you know you need to take your website up a notch from DIY but it’s hard to know who to trust because the internet is full of people calling themselves experts because they took a quick course and made their cousin a website. 🙄 It’s hard to know who to trust out there so here are 7 Red flags to watch out for when hiring a web designer: 1. They don’t have a portfolio (or you don’t like what they have) They should have their own website which has a portfolio section that...
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Creating a Powerful Website and Making Consistent Sales

By Blog, Ecommerce, Tips
One thing we often see when we first start to work with clients on their Shopify websites is confusion around who exactly their customers are, and how to figure this out. This is totally normal. But since knowing who your customers are is key to being able to speak to them in a way that makes a connection (which leads to making sales), knowing who your customers are is a big deal! Let's clear up something we often encounter when we first start working with clients: knowing who your customers are so you can connect with them so you can...
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