Online business is a bit of a funny task, eh? Trying to do business with other humans, without any human interaction. Even though we’re doing business online, we’re still all just humans doing business with other humans, and for that to be successful you need to be able to connect. This is the job of copywriting. To bring the human element into an otherwise technical interaction. And in the context of making consistent sales for your online biz, copywriting matters a lot. A beautiful homepage that doesn’t give your site visitors any context of what they’re looking at is going...
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