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Empowering entrepreneurs to make consistent sales online through regular doses of simple, useful advice.

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Tips for Website Font Use

By Blog, Ecommerce, Tips
Here are some quick tips for choosing fonts to use on your website: Don't stretch or compress your fonts. It makes them wonky and hard to read! Don’t use too many different ones. Keep it to two main fonts with maybe one more if the situation warrants it! Don’t pair two different serif fonts together. They’ll compete for attention and accomplish the opposite of your goal: nothing will end up standing out. Use contrast. Pair bold, straight fonts with daintier ones. Use different fonts, weights, and sizes in different roles to establish what is important. Bonus: don’t use comic sans...
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In image describing Before and After transformations

Design Day Intensive: Before & After for Danny Ray

By Blog
Before and After time! Ever wonder what we can get done for you in a Design Day Intensive?! Slide the images below for examples! We worked with Danny Ray Magic to build a whole new (small) site with a series of 4 Design Days. This is a small but mighty version of their previous site. We spent a lot of time strategizing on the front end to make sure we were nailing the brief in the simplest/most efficient way possible. It was also one of those projects where we advised against Shopify! We ended up building a Wordpress site for...
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Tips to make your Shopify Store Easier and Quicker to Run

By Blog, Ecommerce, Tips
Make it easier: here are two quick tips to make your Shopify store easier and quicker for you to run. Because who has time for things to be complicated or take a long time?! Clone a similar product rather than starting from scratch. In your back end click duplicate in the top right corner of your product page. Then all you have to do is change the details and the photo. Much easier than staring at a blank page. Remember to be careful to change the weight of the product, the price, the SKU, or the shipping options for that...
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Before & After Images

Design Day Intensive: Before & After for Dispatch

By Blog
Before and After time! Ever wonder what we can get done for you in a Design Day Intensive?! Slide the images below for examples! We worked with Dispatch Restaurant to update their homepage during a Design Day. Adam put his design/layout skills to work to give the home page more of a wow factor; an initial impression of depth and quality that reflects exactly the depth and quality of their restaurant & food in real life. The task was to give that high-quality vibe but balance it with their fun and casual nature of “fine dining without the fuss” -...
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The Perfect Homepage Hero

By Blog, Ecommerce, Tips
What’s a “Hero Spot” and why does it matter? The Hero spot is the section that your customers see first when they visit your site. It’s the very very most important! You have 8 seconds in which to connect to your customers. They need to know: What you’re selling Who it’s for Why it matters/what problem your thing solves. And they need to know it all in one glance. No pressure right?! Your customers need to see (within 8 seconds!) something they relate to that makes them go, “ooh, that’s interesting!” or, “I like that!” or, “yes! I need that!” ...
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Professional Homepage Tips

By Blog, Ecommerce, Tips
When creating a homepage it's easy to default to a welcome message. However, you don’t need a welcome message on your website. It doesn’t help your customers feel welcome or connect with them. To a lot of our customer's surprise, it’s actually one of the first things people will notice that tells them your site is not professionally built. It’s a subtle hint to them that maybe your product or your customer service is going to be less than professional as well. And we can all agree we don’t want this! The trick to your homepage is to make your...
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Initial Website Set Up VS Real Life Testing

By Blog, Ecommerce, Tips
If you haven’t launched your first e-commerce site yet, I’m going to let you in on a little secret: When your website launches, it’s not quite done yet. We’d never launch half a website for you, but an important phase needs to happen in the evolution of your online store that we can’t control ahead of time: Real-Life Testing. Real-Life Testing is important to see how your actual customers interact with your website. A website is a living, evolving part of your business and a static website, that never changes, doesn’t support you. We get to work with business owners...
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How to set up a product page

How to Set Up Product Pages That Convert

By Blog, Ecommerce, Tips
Do you know how to set up a great Product page? Or why that matters? Because if you set them up right, they make your life easier and more sustainable. They speak to your customers on your behalf and are a huge part of conversion.  A good product page can take your online shop from good to great. Sometimes product pages are left as an afterthought (I mean, it’s one of the last stages of a website build so people lose steam at this point!) Don’t do that. You need your product pages to be on point! They help you...
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How to Grow Your E-Commerce Business in 2021

By Blog, Ecommerce, Tips
Want to know one of the best tips to grow your e-commerce business in 2021? It’s based on all the data gathered from the monumental shifting trends that came out of 2020. ...and I know you might be stressed about learning One. More. Thing. Don’t be, it’s a good one: Dial back a little of your efforts on acquiring new customers and put that effort into your past & current customers. There are two reasons for this: 1. Customers want to be loyal. They want to support small business! And actually it’s easier for them to keep re-ordering from you,...
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The 3 foundations for Consistent Sales and Growth

By Blog, Ecommerce, Tips
The three things that work together to help you make consistent sales with your website are: 1) You’re ability to connect with your customers through the written messages on your site 2) A well designed, easy to navigate & nice to look at layout 3) Buttons, links and a customer flow that functions well with no dead ends, broken links or complicated processes. This is why good web design is more than graphic design and more than nerdy code writing. It’s a balance of all three of those aspects. There’s both a science and an art to it. There’s a...
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