As you learn more about your Shopify store, you want to make smart decisions to optimize your online presence. However, not all ideas that sound good are necessarily effective. Let’s explore some of the most common pitfalls we see Shopify Store Owners making that might initially seem like a great idea, but could end up hindering your store’s success.
not all ideas that sound good are going to help you sell your stuff.
1 Designing a Pretty Logo in Canva and Using a Delicate Font:
Creating a visually appealing logo is essential, but relying solely on Canva templates and using delicate fonts can lead to poor resolution and legibility issues. Investing in professional logo design will help make sure you’ve got a polished brand identity that works in all mediums (including your website).
2 Un-Bossy Calls To Action:
Un-Bossy calls to action can feel good to store owners who don’t want to be accused of being too loud or demanding of their customers. But those calls to actions can just come across as vague or ambiguous or, they’re just missing entirely! Missing or ambiguous calls to action can confuse visitors and hinder conversions. Be clear and compelling in guiding your customers to take the desired actions, whether it’s making a purchase, subscribing, or contacting you. IT helps them to know how to interact with you. And give them plenty of opportunity to take that action. You probably need more buttons than you think you do!
3 Accordion Menus (Hiding Info behind tabs or drop downs):
While accordion menus can save space, they often hide crucial information from users, leading to a frustrating browsing experience. Opt for clear and easily accessible navigation to enhance user engagement.
4 Having a “Short” Homepage:
A minimalist homepage may seem modern, but if it lacks essential information and doesn’t showcase your products or services effectively, visitors might leave without engaging further. Current data on customer behaviour shows us that people want to be able to find what they’re looking for within a few scrolls.
5 A Set-it-and-forget-it website:
Don’t set it and forget it! Keep your site dynamic and relevant to captivate your audience and attract repeat visitors. Change things up with your seasonal product drops, sales, incentives and new info!
6 Basing your website on a big biz competitor in your niche:
While learning from successful competitors is valuable, blindly replicating their strategies might not work for your unique brand. Tailor your website to your specific audience and offerings. Small businesses need a different strategy than their big biz competitors.
7 Coming Soon Pages/Under Construction GIFs:
Displaying “Coming Soon” pages or animated “Under Construction” GIFs can give the impression of an unfinished or abandoned site. Launch your website when it’s fully functional to make a strong first impression. And don’t leave product pages under construction.
8 Starting a blog with whatever you’ve got:
A sparse blog with minimal content can make your business appear inactive or uncommitted. Build credibility by having a substantial blog with valuable posts that showcase your expertise. Try not to start a blog with fewer than 3 posts and a plan to post regularly (even once a month is good!)
If you want to be able to sell your stuff online, it’s super important to discern between good ideas and potential pitfalls. Your business deserves an effective strategy that helps you sell your stuff easily. By avoiding these seemingly good but ineffective practices, you can be sure to set your Shopify Website up in a way that serves your customers with easy to find products.
A good User Experience sells your stuff AND will have people returning again and again! Remember, understanding your unique brand and audience is key to making informed decisions that propel your Shopify store to more sales
Our Shopify support team is here to help you thrive and make the most of your Shopify journey. Need some help looking for those unintentional pitfalls? Grab a Free Shopify Strategy Session and we’ll look through your shop together giving you at least one thing you could change today to have a Shopify Store that sells more stuff with less hassle.