Skip to main content

Empowering entrepreneurs to make consistent sales online through regular doses of simple, useful advice.

THE LATEST

Black Friday//Cyber Monday Tips

Black Friday//Cyber Monday Tips

By BlogNo Comments

What do you think? If you have a Bricks-and-Mortar store, how will you be handling Black Friday this year?!  Canada Post is telling consumers to shop early this year to help with overwhelm and back logging in their system and to make sure you get what you need in time. So consumers are looking for deals now already!  (We’ve noticed some big brands are already on top of this too) We want to make sure you’re set up for success with your website. Here are some easy things you can do to prepare your site for Black Friday // Cyber…

Read More
DIYing your first website? f

When NOT to Hire a Web Designer

By EcommerceNo Comments

We’ve laid out some solid website advice (in my own humble opinion, of course!) in this series on e-commerce. Now that you know all of our secrets about brand message, design, layout, logistics and SEO, it might just be time to try your hand at DIYing your first site!  Sometimes you might benefit from NOT hiring a professional Web Designer. Wait, what? Am I advocating for DIY? Yep, sometimes you might benefit from NOT hiring a professional Web Designer. Even though we’re super passionate about providing people with top notch websites, sometimes we advocate for a DIY site. And here’s…

Read More

Step 5: SEO – Simple

By EcommerceNo Comments
We’re here to help entrepreneurs to connect with their customers online! Our earlier posts in this series are there to help you make good decisions around setting your e-commerce site up for success. A beautiful and thoughtful look and message as well as a simple checkout process help you connect with your customers. But even after all of that, you won’t be able to connect with your customers if they can’t find you! This is the last in the series of 5 simple steps you can take to make sure your online store is as good as it can be!...
Read More

Step 4: Checkout Logistics: Get all your ducks in a row!

By EcommerceNo Comments
Here’s the bad news: the current average online shopping cart abandonment rate is about 70%!  That’s a huge number of potentially lost sales! Why do carts get abandoned? Shipping costs A complicated checkout process Website issues Needing to sign up for an account Unfamiliar payment gateway ...and other reasons like comparison shopping, research, distraction, etc. The good news is...  We're here to help you avoid some of these typical pitfalls so you can beat that average! Woot! Read on to see how you can complete more of your sales. Checkout Logistics are hugely impactful in connecting with your customers. Yep, it's...
Read More
Find out how to connect with your customers through web layout

Step 3: How to connect with your customers through layout

By EcommerceNo Comments
How’s it going with your online store? We’ve got 5 simple steps you can use to build success with your e-commerce website. You can find our earlier articles about Step #1, Message, here and here. Find an article about Step #2, the significance of imagery, here. Now for Step 3: A quick one about layout. You can skip to other articles in this series:5 Simple Steps to Get Started Step 1: Message Step 2: Imagery Step 3: Layout Step 4: Checkout Logistics Step 5: SEO I’ll try to make this fast and painless. Because, unless you’re a graphic designer, you...
Read More
Use imagery to make a better e-commerce store

Step 2: Imagery

By EcommerceNo Comments
How's it going with your online store? Are you making meaningful connections with your customers? You can find our earlier articles in this series about the first step,  Message: Why your message is so important to the design of your website, and how to begin to discover and clarify your message. Now for Step 2: How to use imagery to connect with your customers. You can skip to other articles in this series:5 Simple Steps to Get Started Step 1: Message Step 2: Imagery Step 3: Layout Step 4: Checkout Logistics Step 5: SEO Your business is solving a problem...
Read More
Use your message to connect with your customers online

Step 1: Message

By EcommerceNo Comments
We want to help you succeed with your online business. Previously, I mentioned the 5 Simple Steps to Get Started with your online store. I talked about why message is king and why we always start with the message before the design when we build websites.  (Short version: it builds connection with your customers.) You can skip to other articles in this series:5 Simple Steps to Get Started Step 1: Message Step 2: Imagery Step 3: Layout Step 4: Checkout Logistics Step 5: SEO  How do you discover and clarify your message? Your message might seem easy at first, because...
Read More
How to get started with your e-commerce store

5 Simple Steps to Get Started

By EcommerceNo Comments
Have an online business or thinking of starting one? What roadblocks have you encountered so far? Maybe some things have tripped you up as you manage your website, or maybe you don’t even know where to begin! We’ve learned a bunch designing and launching e-commerce websites over the last 15 years. Read on for 5 simple steps to success with your online store! A good e-commerce website is made up of these main things: Message (and all of your written content) Imagery (photography, videography, iconography/brand design) Layout (and functions) Coordination of Logistics (taxes, shipping, payment gateway) SEO (optimization for findability)...
Read More

©2021 AE MEDIA INC.