When creating a homepage it’s easy to default to a welcome message. However, you don’t need a welcome message on your website. It doesn’t help your customers feel welcome or connect with them.
To a lot of our customer’s surprise, it’s actually one of the first things people will notice that tells them your site is not professionally built. It’s a subtle hint to them that maybe your product or your customer service is going to be less than professional as well. And we can all agree we don’t want this!
The trick to your homepage is to make your audience feel welcome without being obvious about it.
The best way to connect with your clients is to use:
This makes them feel like they’re in the right place and builds trust that your product is exactly the thing they’ve been looking for to solve all their problems or make their dreams come true!
Your customers are professional online shoppers and these subtle differences are actually super noticeable to them and make a difference in their unconscious decision to shop with you or not.
Next time you are editing your homepage double check if your site is welcoming and connecting with your customers without being unprofessional. You will be surprised how a couple of minor changes will change the way online shoppers view your business and lead to more sales.