The three things that work together to help you make consistent sales with your website are:
1) You’re ability to connect with your customers through the written messages on your site
2) A well designed, easy to navigate & nice to look at layout
3) Buttons, links and a customer flow that functions well with no dead ends, broken links or complicated processes.
This is why good web design is more than graphic design and more than nerdy code writing. It’s a balance of all three of those aspects.
There’s both a science and an art to it. There’s a standard practice/flow for e-commerce as a foundation. and then there’s the skill of making this “standard flow” look both beautiful & unique to your brand and then the hugely important of helping you connect you to your audience with high quality on-brand messaging.
A beautiful website won’t get you more customers if your links are broken or they’re frustrated when trying to add items to cart or choose shipping options.
A super slick site with gorgeous design and cutting edge functions won’t convert your customers if they don’t know what you’re selling and why that matters.
And, even the most on brand & professionally crafted messaging won’t make your sales if your site isn’t appealing or easy to use.
If your goal is to grow your business and sell more stuff with your website, these are the three areas you need to look at.
If one of these areas has you stumped, we’d love to help. Get in touch for a Free Shopify Strategy session. We’ll give you some helpful tips, point you in the right direction and give you at least one thing you could change right away to get more sales with less hassle.