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data-remove-post-comment-number="1"> <div class="container main-content"> <div class="row heading-title hentry" data-header-style="default_minimal"> <div class="col span_12 section-title blog-title"> <span class="meta-category"> <a class="blog" href="https://aemedia.ca/resources/category/blog/" alt="View all posts in Blog">Blog</a><a class="ecommerce" href="https://aemedia.ca/resources/category/ecommerce/" alt="View all posts in Ecommerce">Ecommerce</a><a class="tips" href="https://aemedia.ca/resources/category/tips/" alt="View all posts in Tips">Tips</a> </span> </span> <div class="clearboth space30"></div> <h1 class="entry-title">How to Set Up Product Pages That Convert</h1> <div id="single-below-header"> <span class="meta-author vcard author"><span class="fn">By <a href="https://aemedia.ca/resources/author/stephanie/" title="Posts by Stephanie" rel="author">Stephanie</a></span></span> <span class="meta-date date published">July 9, 2021</span> <span class="meta-date date updated rich-snippet-hidden">October 27th, 2022</span> <span class="meta-comment-count"><a href="https://aemedia.ca/resources/how-to-grow-your-e-commerce-business-in-2021-2/#respond"> No Comments</a></span> </div><!--/single-below-header--> </div><!--/section-title--> </div><!--/row--> <div class="row"> <div class="post-area col span_9"> <article id="post-5057" class="post-5057 post type-post status-publish format-standard has-post-thumbnail category-blog category-ecommerce category-tips"> <div class="inner-wrap"> <div class="post-content" data-hide-featured-media="0"> <span class="post-featured-img"><img data-lazyloaded="1" src="data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=" width="1080" height="1080" data-src="https://aemedia.ca/wp-content/uploads/2021/07/1.png" class="attachment-full size-full wp-post-image" alt="How to set up a product page" decoding="async" title="" data-srcset="https://aemedia.ca/wp-content/uploads/2021/07/1.png 1080w, https://aemedia.ca/wp-content/uploads/2021/07/1-600x600.png 600w, https://aemedia.ca/wp-content/uploads/2021/07/1-300x300.png 300w, https://aemedia.ca/wp-content/uploads/2021/07/1-768x768.png 768w, https://aemedia.ca/wp-content/uploads/2021/07/1-60x60.png 60w, https://aemedia.ca/wp-content/uploads/2021/07/1-100x100.png 100w, https://aemedia.ca/wp-content/uploads/2021/07/1-140x140.png 140w, https://aemedia.ca/wp-content/uploads/2021/07/1-500x500.png 500w, https://aemedia.ca/wp-content/uploads/2021/07/1-350x350.png 350w, https://aemedia.ca/wp-content/uploads/2021/07/1-1000x1000.png 1000w, https://aemedia.ca/wp-content/uploads/2021/07/1-800x800.png 800w" data-sizes="(max-width: 1080px) 100vw, 1080px" /><noscript><img width="1080" height="1080" src="https://aemedia.ca/wp-content/uploads/2021/07/1.png" class="attachment-full size-full wp-post-image" alt="How to set up a product page" decoding="async" title="" srcset="https://aemedia.ca/wp-content/uploads/2021/07/1.png 1080w, https://aemedia.ca/wp-content/uploads/2021/07/1-600x600.png 600w, https://aemedia.ca/wp-content/uploads/2021/07/1-300x300.png 300w, https://aemedia.ca/wp-content/uploads/2021/07/1-768x768.png 768w, https://aemedia.ca/wp-content/uploads/2021/07/1-60x60.png 60w, https://aemedia.ca/wp-content/uploads/2021/07/1-100x100.png 100w, https://aemedia.ca/wp-content/uploads/2021/07/1-140x140.png 140w, https://aemedia.ca/wp-content/uploads/2021/07/1-500x500.png 500w, https://aemedia.ca/wp-content/uploads/2021/07/1-350x350.png 350w, https://aemedia.ca/wp-content/uploads/2021/07/1-1000x1000.png 1000w, https://aemedia.ca/wp-content/uploads/2021/07/1-800x800.png 800w" sizes="(max-width: 1080px) 100vw, 1080px" /></noscript></span><div class="content-inner"> <div id="fws_66e2c348b08d9" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-overlay="false"><div class="inner-wrap"><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Do you know how to set up a great Product page? Or why that matters?</p> <p>Because if you set them up right, they make your life easier and more sustainable. They speak to your customers on your behalf and are a huge part of conversion. A good product page can take your online shop from good to great.</p> <p>Sometimes product pages are left as an afterthought (I mean, it’s one of the last stages of a website build so people lose steam at this point!)</p> <p>Don’t do that. You need your product pages to be on point! They help you build trust and answer customers’ questions, lowering the mystery and risk that is associated with purchasing a product that hasn’t been experienced in person! This leads to more confident customers and more sales for you.</p> <blockquote><p> You need your product pages to be on point! They help you build trust with your customers. </p></blockquote> <p>So here’s what you need:</p> <p>1. great captions with lots of detailed info: Start with a caption that uses your brand voice. Also include, materials, ingredients, measurements, size charts, colours, anything someone might want/need to know.</p> <p>Bonus tip: think about how you would need to describe your product over the phone to someone.</p> <p>2. High quality product and lifestyle photos so your customers know exactly what they’re getting. Use images that connect with your ideal customer’s vibe and lifestyle.</p> <p>3. a flow that makes sense. Don’t hide any of your info behind tabs that people have to toggle.</p> <p>4. easily accessible and obvious add to cart button (particularly with mobile)</p> <blockquote><p> pro tip: you can divide your description in two so that if it’s long, it continues below the add to cart button. </p></blockquote> <p>Dividing long descriptions up so that they continue below the add to cart button helps keep that most important of buttons in a convenient and obvious spot. You don’t want confused customers, so make it as easy on them as you can!</p> <p>Product pages are important to get right. Hopefully these tips were useful and help you feel confident that you can make more consistent sales with ease.</p> </div> </div> </div> </div> </div> </div></div> </div> </div><!--/post-content--> </div><!--/inner-wrap--> </article> </div><!--/post-area--> <div id="sidebar" data-nectar-ss="1" class="col span_3 col_last"> <div id="search-2" class="widget widget_search"><form role="search" method="get" class="search-form" action="https://aemedia.ca/"> <input type="text" class="search-field" placeholder="Search..." value="" name="s" title="Search for:" /> <button type="submit" class="search-widget-btn"><span class="normal icon-salient-search" aria-hidden="true"></span><span class="text">Search</span></button> </form></div><div id="custom_html-4" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"><div class="clearboth space30"> </div> </div></div><div id="custom_html-3" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"><img data-lazyloaded="1" src="data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=" class="aligncenter size-medium wp-image-4071" data-src="https://aemediainc.com/wp-content/uploads/2019/11/steph-300x298.jpg" alt="Stephanie" style="width:100px; height:auto;float:left;margin:0 24px 16px 0"><noscript><img class="aligncenter size-medium wp-image-4071" src="https://aemediainc.com/wp-content/uploads/2019/11/steph-300x298.jpg" alt="Stephanie" style="width:100px; height:auto;float:left;margin:0 24px 16px 0"></noscript><p style="font-size:13px; line-height:1.6; margin-bottom:32px">Hi I’m Steph! We make websites for creative entrepreneurs. Here’s where you will find all the best website tips and advice from our experts, but written in plain english to keep it simple! <a href="https://aemedia.ca/about/">Read more about us here</a>. </p></div></div><div id="nav_menu-3" class="widget widget_nav_menu"><h4>Blog Series</h4><div class="menu-blog-series-container"><ul id="menu-blog-series" class="menu"><li id="menu-item-3998" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3998"><a href="https://aemedia.ca/resources/5-simple-steps-to-success-with-your-online-store/">How to Set Up Your Online Store</a></li> </ul></div></div><div id="categories-2" class="widget widget_categories"><h4>Categories</h4> <ul> <li class="cat-item cat-item-1"><a href="https://aemedia.ca/resources/category/blog/">Blog</a> </li> <li class="cat-item cat-item-58"><a href="https://aemedia.ca/resources/category/design/">Design</a> </li> <li class="cat-item cat-item-2"><a 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src="data:image/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=" alt='Stephanie' data-src='https://secure.gravatar.com/avatar/e8cd17a0259c0a218db3332c49dc79db?s=70&d=wp_user_avatar&r=g' data-srcset='https://secure.gravatar.com/avatar/e8cd17a0259c0a218db3332c49dc79db?s=140&d=wp_user_avatar&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/><noscript><img alt='Stephanie' src='https://secure.gravatar.com/avatar/e8cd17a0259c0a218db3332c49dc79db?s=70&d=wp_user_avatar&r=g' srcset='https://secure.gravatar.com/avatar/e8cd17a0259c0a218db3332c49dc79db?s=140&d=wp_user_avatar&r=g 2x' class='avatar avatar-70 photo' height='70' width='70' decoding='async'/></noscript><div class="text"> <a href="https://aemedia.ca/resources/author/stephanie/">Stephanie</a><span>July 24, 2023</span></div></div> </div> </div> </div> <div class="col span_4"> <div class="inner-wrap post-6048 post type-post status-publish format-standard has-post-thumbnail category-blog 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