Design Day Intensive: Before & After for Danny Ray

In image describing Before and After transformations

Before and After time!

Ever wonder what we can get done for you in a Design Day Intensive?! Slide the images below for examples!

We worked with Danny Ray Magic to build a whole new (small) site with a series of 4 Design Days. This is a small but mighty version of their previous site. We spent a lot of time strategizing on the front end to make sure we were nailing the brief in the simplest/most efficient way possible.

It was also one of those projects where we advised against Shopify! We ended up building a WordPress site for them (a platform they’re already familiar with) with a small woo-commerce store for the few products they want to be able to sell online.

One huge thing we did for this site was to upgrade the copywriting! Even on a small site this is ALWAYS where we start! The writing in the hero spot (homepage) alone changes everything for this website! Check the difference below.

You can slide the image back and forth to see the transformation:

Header & Homepage

BEFORE AFTER

Danny has a huge wow factor no matter what, but he needed to increase the sophistication of the site. To take it up a notch from DIY style.

The obvious ways we achieved this were through imagery. (We did a quick little rebrand and updated colours)

One of the not-so-obvious ways we did this was with the CTAs! (call to actions) We upgraded the bland “contact us” to a more direct and powerful “Book Danny” and made this consistent throughout. This site is primarily used as a booking tool so effectively directing people to “book danny” is very important.

About & Team Page

BEFORE AFTER

Above you can see more of the upgrades we made and the new page layouts. We started off with a side-by-side layout on the About page which is an of-the-moment style that helps with readability and engagement! We followed that up with more videos so people can jump right into seeing Danny in action.

Then, for the deep diver, there’s more to Danny’s story and quick bios for the whole team!

Below, you can see how the new dynamic product pages make a huge visual difference! Simple tweaks like this can give products more sophistication. People are used to seeing well curated images in their shopping, so let’s give the people what they want!

Product Feature

BEFORE AFTER

If you’ve got a few areas on your site that could use some more impact or strategic layout design or a more sophisticated look, send us a message or book a discovery call! A Design Day intensive is perfect for you!