Shopify Q+A: How a Custom Product Upsell Can Increase Sales

How can you make a better Product Upsell feature? One that will actually help you sell more stuff with less hassle. You know the one I mean, it shows up on the bottom of the product page showing off more things the customer might like?

Normally, your theme chooses what it thinks should go there in terms of similar products. So if you’ve got a coffee table, it might show your customers other coffee tables. This feature is trying to help you out by showing your customers all the options to make sure they find the right one for them!

Savvy business owners don’t want to leave this to the algorithm! And, your customers already clicked on something they liked the look of.

So, instead of showing similar-but-different products, it actually serves both you and your customer better to show them products that coordinate with the original item.

Instead of showing similar-but-different products, it actually serves both you and your customer better to show them products that coordinate with the original item.

Instead of showing them a different coffee table to look at instead of the one they’re currently looking at, showing them a rug that goes with it, and a tray and a cozy candle is way better. Or which skin care products work together, or which top goes with which bottoms, etc.

It helps the customer know how to pair and use your products. It takes the guesswork out of their shopping, making things easier for them, and helps you make more consistent sales.

It takes the guesswork out of their shopping, making things easier for them.

Building a special ‘Custom Related Products’ collection that goes with each product can be done using metafields and associating products together rather than letting your theme choose for you. And, it looks like Shopify is adding a new feature that’s going to make this SO much easier DIY style! Can’t wait. It’s a small tweak that can make your customer’s user experience way better, which helps you sell more stuff with less hassle.

If you have any questions about this and want some custom advice for your Shopify Store, you can sign up for a Free Shopify Strategy Session and we’ll give you some tips on how to make the kinds of tweaks that will help you make more sales, and make your life easier.