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Three Things That Give Your Website a Killer First Impression

By November 16, 2022 November 17th, 2022 No Comments

Your customers are giving you about 8 seconds before they decide if your service or products are for them. Shoppers have high expectations. eCommerce is normal for everyone now and your experienced customers are looking for a few things, right off the top.  This doesn’t mean you need to worry about making a fancy website to impress people. Fancy doesn’t impress them.  They want to shop quickly and easily. Quickly being able to understand what you’re offering and how it helps them, quickly and easily navigating through your site, and connecting with your values, that’s what impresses them.

If your customers don’t see what they want or need, if they don’t understand what’s happening on your website, if you didn’t connect with them in those first 8 seconds, you’ve lost them. Your customers are smart, and they don’t have a lot of patience.

Your customers are smart, and they don’t have a lot of patience.

That’s why the very first section of your website is called the Hero Spot. And why it’s so important.

Everything on your website works together to make consistent sales, but the Hero Spot might be the MOST important because it’s the first impression. It’s the the thing that gives you even a shot at selling your stuff or your service.

To encourage more browsing and less bouncing you need to put your hero spot to work for you.

To encourage more browsing and less bouncing you need to put your hero spot to work for you. A good hero spot should have the following things to make sure you’re making the most out of that precious 8 second first impression window:

  1. Your best lifestyle photo of your best selling product or a lifestyle photo that speaks to the vibe of your business
  2. Your tagline or brand message
  3. A call to action button that links to your products or service page and makes shopping or accessing your service easy!

Bonus tip: A good hero spot does NOT have a welcome message to your customers. It’s a wasted opportunity and might be contributing to you losing sales.

If you want some custom advice on your hero section, click the link in bio and sign up for a Free Shopify Strategy Session! We’ll take a look together and give you some tips that will make a difference in your bounce rate and help you make more consistent sales.

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