You might want to consider using video to add to your repertoire of images that show off your product! There’s nothing like video to show your product in use and in action.
Video can also be used to grab attention on your home page as a background or slider but we highly recommend using restraint here as these can sometimes bog down the loading time of your site and get in the way of simplicity.
Video can be used effectively to demonstrate your product or describe your service (this is another way for your audience to get to know and trust you). You can also use video to share testimonials of happy past customers.
Again, be really conscious of quality here. A badly shot video, or one in the wrong spot on the page can annoy site visitors and can bring down the overall quality of your site, or worse, potential customers leave immediately before even discovering what you have to offer!