What’s a “Hero Spot” and why does it matter? The Hero spot is the section that your customers see first when they visit your site. It’s the very very most important! You have 8 seconds in which to connect to your customers. They need to know: What you’re selling Who it’s for Why it matters/what problem your thing solves. And they need to know it all in one glance. No pressure right?! Your customers need to see (within 8 seconds!) something they relate to that makes them go, “ooh, that’s interesting!” or, “I like that!” or, “yes! I need that!” ...
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